AI Behavior Index
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Explore AI usage by industry.

How marketing, software, design, sales, finance, and healthcare professionals use AI. Browse in-depth topic articles, each citing original research.

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By Industry · AI in Marketing: Adoption Overview

Marketer AI adoption, 2024–2026

Chart 1 · The adoption curve

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Source: Salesforce State of Marketing 2026
By Industry · AI Impact on Marketing Team Sizes

CMOs planning to reduce marketing headcount

Chart 1 · Headcount intent

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Source: CMO survey (Dec 2025, via MarketPro)
By Industry · AI for Social Media Marketing

Share of business social content that’s AI-generated

Chart 1 · AI-generated share

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Source: Capterra GenAI for Social Content Survey
By Industry · AI for Content Marketing: Blog, Social, Email

AI for content creation — adoption climb

Chart 1 · Adoption

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Source: Averi / industry benchmarks 2026
By Industry · AI for Brand Voice and Tone

Brand-guideline conformance — before AI

Chart 1 · The consistency gap

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Source: Envive / Demand Metric / Lucidpress (via Column Five)
By Industry · AI for Marketing Attribution and Analytics

AI analytics adoption over time

CHART 1 · ADOPTION

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Source: Improvado 2026
By Industry · AI for SEO and Search Marketing

AI adoption in SEO over time

Chart 1 · Adoption

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Source: DemandSage 2026
By Industry · AI for Performance Marketing and PPC

Smart Bidding adoption & share of spend

Chart 1 · Automated bidding

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Source: SearchLab 2026
By Industry · AI for Email Marketing: Personalization at Scale

AI adoption in email marketing

Chart 1 · Adoption

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Source: Knak 2026
By Industry · AI for Marketing Research and Consumer Insights

AI adoption in market research

Chart 1 · Adoption

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Source: Development Corporate survey 2026
By Industry · AI in Marketing: Adoption Overview

AI adoption by marketing function

Chart 2 · Where AI is used

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Source: SurveyMonkey / HubSpot AI Trends 2026
By Industry · AI for Social Media Marketing

AI features by social management platform

Chart 2 · The tools

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Source: Digital Applied 2026
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Every statistic shown is sourced from a publicly available study, survey, or report. We aggregate, organize, and contextualize this data — but the underlying research is conducted by the cited sources. Click any source link to access the original methodology. If you run into any issues or have a study to suggest, contact us at research@aibehaviorindex.org.