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AI Adoption Among the U.S. Hispanic/Latino Population

The U.S. Hispanic/Latino population is among the most active adopters of AI, particularly among younger people. Pew Research Center data shows about 33% of Hispanic teens use AI chatbots daily and roughly 70% use them at least sometimes — well above the rate for White teens — and some industry analyses suggest Latino professionals are adopting AI tools faster than the national average for translation, productivity, and entrepreneurship. High smartphone ownership (around 85% of Hispanic adults) makes mobile-first AI especially accessible. At the same time, the community faces structural gaps on the building side: Hispanic perspectives are among the least likely to be seen as well-represented in AI design, Hispanics make up a small share of AI specialists, and tools still handle Spanish-English code-switching imperfectly. This page presents the adoption patterns, tool preferences, access drivers, and representation gaps — factually and in context.

4 visualizations 4 sources Last updated June 2026 Free to embed
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Source: Pew Research Center, “Teens, Social Media and AI Chatbots 2025” (1,458 U.S. teens).
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Chart 1 · Youth adoption

Daily AI chatbot use among teens, by race/ethnicity

Teen AI chatbot use by race/ethnicity (Pew 2025)

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Source: Pew Research Center, “Teens, Social Media and AI Chatbots 2025” (1,458 U.S. teens): 33% of Hispanic teens use AI chatbots daily, compared with 35% of Black teens and 22% of White teens. Among Hispanic teens overall, ~70% use chatbots at least sometimes (vs. 58% of White teens).
Chart 2 · Tool preferences

AI tools Hispanic teens use more

Tool mix: Hispanic teens use Gemini & Meta AI more

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Source: Pew 2025: ChatGPT leads across all groups, but Black and Hispanic teens are more likely than White peers to use Gemini and Meta AI — reflecting platform mix and mobile-first access. Directional shares from Pew’s teen survey.
Chart 3 · Why access is high

Drivers of Hispanic AI adoption

What drives high Hispanic AI access

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Source: HispanicPro / Pew smartphone data 2026: ~85% of Hispanic adults own a smartphone, making mobile-first AI highly accessible; some studies report Latino professionals adopting AI tools ~25–30% faster than the national average for translation, productivity, and entrepreneurship. The faster-adoption figure is from industry analysis — directional, not a probability sample.
Chart 4 · Barriers & representation

Structural gaps facing Hispanic users

High adoption, low representation in building AI

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Source: Pew 2026 / Harvard BiGS: only ~17% of U.S. adults say AI designers consider Hispanic perspectives well; Hispanics are ~11% of AI specialists; documented gaps include weaker handling of Spanish-English code-switching and stereotyped image outputs. Adoption is high; representation in building AI is not.

About this data

This page presents AI adoption among the U.S. Hispanic/Latino population using race/ethnicity breakdowns from Pew Research Center’s 2025 teen survey and 2026 AI analysis, Brookings’ NORC-based nationwide survey, smartphone-ownership data, and representation research from Harvard’s Institute for Business in Global Society.

The AI Behavior Index is the research arm of OneChat AI, an integrated multi-model AI platform. We compile and analyze data from primary research sources to make AI adoption and market trends more accessible to journalists, researchers, and decision-makers.

A note on data scope and care: the strongest race/ethnicity adoption breakdowns currently available are for teens (Pew’s 2025 survey), so several headline figures describe teens specifically, not all Hispanic adults — we label this throughout. The “25–30% faster adoption” figure comes from industry analysis, not a probability sample, and is presented as directional. We report these patterns factually and in context, without drawing causal or evaluative conclusions about any group.

Methodology notes: teen figures are from Pew’s probability-based survey of 1,458 U.S. teens; adult figures (smartphone ownership, representation perceptions) are from Pew adult surveys. The faster-adoption and tool-preference figures are directional. “Hispanic/Latino” is not monolithic — it spans many national origins, languages, and generations — and aggregate figures necessarily smooth over that diversity. Where data is teen-specific or industry-sourced rather than a full adult probability sample, we say so.

Sources used on this page:

Corrections or suggestions: research@aibehaviorindex.org

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Every statistic shown is sourced from a publicly available study, survey, or report. We aggregate, organize, and contextualize this data — but the underlying research is conducted by the cited sources. Click any source link to access the original methodology. If you run into any issues or have a study to suggest, contact us at research@aibehaviorindex.org.